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Hello Kraft Community, we are very excited to share some great news with you. As loyal Kraft Community members we have heard your desire to do more fun things in the community and we are happy to announce in January 2010 we will be making some changes so you can connect and share food ideas in more ways than ever!
We want to let you know we will not be transferring the existing discussions to the new enhanced message boards so if there are discussions that you would like to save please make sure to either print them or copy and paste into a document that you can save to your personal files.
We will remind you again before the transition occurs but wanted to let you in on the exciting news!!
If you have any questions on how to do this please contact Customer Care at Contact Us
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Re: Roka Blue Cheese Spread
Posted:
Nov 20, 2009 4:36 PM
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I've looked all over for the Jar of Roka Bleu Cheese which I use for my Holiday CheeseBall every year since before I was married. Everyone loves it and now I've been told by 3 grocery stores in my area that it is not longer being made by Kraft. SAY IT ISN'T SO!! ! ! I see you still have Pineapple - does anyone use it? I also use the Old English Spread and understand you're thinking of discontinuing it, too. Who decided this? ? ? ?
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Re: Roka Blue Cheese Spread
Posted:
Nov 20, 2009 3:00 PM
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I can't believe it! First you discontinue the bacon cheese. My oldest son doesn't think it's a holiday unless we have celery stuffed w/ that.
And now the Roka blue! How in the world am I supposed to make my cheese ball that I have been making for 30+ years, and all of our relatives are now making too?
You've just made the holidays a lot harder for me.
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Re: Roka Blue Cheese Spread
Posted:
Nov 20, 2009 11:32 AM
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I'm so disappointed!!!!!! -- we can only use roka blue cheese in my dad's famous cheeseball. We only make it at the holidays b/c it's soooo good. Now we have to tell everyone there is no cheeseball!!! What the heck? I can't imagine this many people wanting it and now you've discontinued the product. PLEASE bring it back so our holidays can be back to normal.
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Re: Roka Blue Cheese Spread
Posted:
Nov 20, 2009 10:56 AM
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Kraft Foods: We do not want a substitute for Roka Blue or for our cheese ball recipe. We want to keep our traditions alive. Look at all these posts. Is it really about the bottom line? Don't you want to make your customers happy?
And for goodness sake why in the world are you keeping Pimento and Pineapple?????
We reallly want our old Roka Blue back. It could be possible for Christmas (if you had any compasion) but unfortunately our tradition for Thanksgiving will not happen because of some ridiculous Kraft decision.
PLEASE BRING THIS EXCELLENT PRODUCT BACK - WE ARE BEGGING YOU - I would also buy 5 cases or more right now. PLEASE RECONSIDER YOUR SILLY DECISION TO DISCONTINUE THIS PRODUCT!
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Re: Roka Blue Cheese Spread
Posted:
Nov 20, 2009 10:14 AM
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Count our family as another one that has used Roka Blue at Thanksgiving for more years than anyone can remember. We'd love to see it back!
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Re: Roka Blue Cheese Spread
Posted:
Nov 19, 2009 9:15 PM
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Roka Blue has only been in my neck of the woods from Thanksgiving to Christmas for many years. We have a garlic dip that has been served with Roka Blue for 60 years and only for specail occasions. Kraft has absolutely ruined my family and friends holidays and destroyed a tradition. There seems to be enough people out there they could continue for 6 weeks a year. We buy at least 6 cases. Problem is it expires in July and the gal said not to use it beyond October. Brand loyalty goes both ways.
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Re: Roka Blue Cheese Spread
Posted:
Nov 19, 2009 8:41 PM
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I am 63 years old. I am the youngest of 4 girls. Since I can remember, we have made a dip using Roka Blue, Cream Cheese, milk and grated onion. I have taught all my friends this recipe. My 2 grandchildren make it themselves for all their friends.
Last year when I heard you were ill-advisedly stopping this product, I bought up whatever I could find. Now, I am down to my last 4 jars. My grandson called me last night and asked if he could borrow a jar for Thanksgiving so we could have vegetable and potato chip dip.
What's wrong with you people? Why didn't you try to advertise all the wonderful recipe your consumers have using Roka?
If you were to bring this out at holiday time, I would buy at least 8 cases for my personal use. My daughter would buy at least that much as well as all my sisters.
Producing a Roka Cheese Ball doesn't cut it. Just bring back the Roka in a jar and make us all happy.
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Re: Roka Blue Cheese Spread
Posted:
Nov 19, 2009 8:25 PM
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Here is the deal as I see it - follow the numbers: IF Kraft sells 100 jars in each of 2000 stores in every one of the 50 states, that would be 10 millions jars per year. IF Kraft makes 20 cents per jar profit (not the selling price) that would be $2 million of additional profit. Kraft currently makes about $2.5 BILLION in profit. Thus, dropping this product is costing Kraft less than 1 tenth of 1% of its profit. Although this is an excellent product we have used in our family for over 30 years, it is not worth Krafts effort to make this product. Always follow the dollars!
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Re: Roka Blue Cheese Spread
Posted:
Nov 19, 2009 8:08 PM
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Once again some corporate genius makes a random decision without regard to customer satisfaction. The message board already has 4 pages of posts, and it's only the week before Thanksgiving. People are just NOW going out to buy what they have bought for the last, what??, 40 years, to make their "world famous" cheeseball recipe.
As far as Kraft making a substitution available instead - NO - just bring back the original. That's what people want.
And PINEAPPLE?? Probably the same corporate genius.
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Re: Roka Blue Cheese Spread
Posted:
Nov 19, 2009 7:47 PM
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Like so many others I didn't know you discontinued the Roka Bleu Cheese until I was ready to make my holiday cheese spread. I guess it has now become unnecessary to purchase the other jar cheeses that went along with the recipe because it will not be the same without the Roka Bleu. I have made this recipe for 30+ years and for each year I made it, I had to give out several recipes.cards because everyone loved it... especially my 3 sons who will be most unhappy when I don't have it along with all our other Thanksgiving snacks! Old English and Roka Bleu went together like chocolate and peanut butter. If you don't want to carry it all year...at least bring it back for the Holiday Season. A very disappointed customer!
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Re: Roka Blue Cheese Spread
Posted:
Nov 19, 2009 6:35 PM
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Me too!!! At least bring it back for the holidays. I would buy a full case if I could find it. I mean really...Pimento spread and what's up with the Pineapple? Bring Roka Blue back!
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Re: Roka Blue Cheese Spread
Posted:
Nov 19, 2009 6:32 PM
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Hi - If anyone finds any, could you post it here?? Please?? Don't know what the family will do without the Roka Blue during the holidays. We would also buy it by the case, should it become available. Thanks, and I will keep looking too...
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Re: Roka Blue Cheese Spread
Posted:
Nov 19, 2009 6:09 PM
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I just went to 3 different stores looking for roka blue for my cheese ball (after buying everything else). Needless to say I came home typed it in my browser and found this forum!
Please bring it back!!!! If more people realized how awesome it was even just spread on a saltine it would sell like mad.....very addictive stuff! I can't believe Kraft d/c'd this, but still sell the pimiento spread. 
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Re: Roka Blue Cheese Spread
Posted:
Nov 19, 2009 3:09 PM
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Kraft, please listen to your customers and please bring Roka Blue Cheese spread back...and don't even think about messing with Old English.
There will be no wonderful cheese balls this holiday season thanks to the marketing people who decided to discontinue this product--and with no substitute to offer.
Please listen to your customers.
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Re: Roka Blue Cheese Spread
Posted:
Nov 19, 2009 9:11 AM
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The BEST cheese sticks are also made wirth Roka Blue cheese! PLEASE PLEASE PLEASE bring it back or at least give us the recipe to make it ourselves. My 95 year old grandmother can't understand why KRAFT stopped making it when its the best cheese she's tasted in her life and to quote her "and boy have I had a long life!". PLEASE make this available again KRAFT!
How does Pimento possibly sell better?
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